Lincoln Murphy, the founder of Sixteen Ventures calls SaaS Customer Success as the point, “when your customers achieve their Desired Outcome through interactions with your company.” Customer Success in simple words maybe, just helping your customers hit their targets.
SaaS companies solely depend upon customers. As they are running on a pay-on-the-go revenue model; SaaS businesses can’t afford to lose their customers. Therefore, customer success becomes an important factor.
There are a number of reasons for companies to start adopting a SaaS customer success team. Customer Success makes the role of acquisition a whole lot easier. Once your clients have successfully achieved their targets they will very likely spread the good word. Once the word is out you can get more customers through referrals and recommendations.
However, we recommend a few practices like knowing your customer and understanding their business model. In this case, hiring for a role like a customer success manager is a lot of help. Through this, the customers feel safe as their interests are been given priority. Experts suggest that a SaaS company should always be customer-centric. However, it applies to every company out there.
However, if you are looking for one such SaaS cum customer-centric company, then it should be StepOut. StepOut puts its’ customers on the top. Our vision is to assist all up-and-coming businesses so that they can achieve their goals. So unlike other companies, we never charge commissions on the use of our business tool. The signup is also free. Our business tool provides an integrated workspace that can save a great amount of time. All your payments, online meets, and other daily services in one single place. So, do check us out, while we provide value to a couple of businesses.